If your customer's main goal is brand exposure,what Search Ads 360 brand strategy would they setup?

If your customer's primary objective is brand exposure,the Search Ads 360 brand strategy they should setup is impression share.Impression share represents the percentage of impressions a campaign receives compared to the total number of impressions it could potentially receive.Focusing on impression share is particularly relevant for brand exposure goals,as it indicate show effectively the brand'sad s are being shown to users.Unlike return on investment(ROI)or return on ad spend(ROAS),which emphasize financial metrics,and total number of clicks,which focuses on user interactions,impression share aligns specifically with the goal of maximizing visibility and awareness for the brand within the Search Ads 360 platform.