If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organisation is set up, what do they need to have set up within their account?

Custom dimensions allow you to upload and associate your own business data (like organizational structure, product categories, or regional breakdowns) with your Search Ads 360 campaigns. This enables you to generate reports that reflect your unique business organization, providing deeper insights beyond standard metrics. Inventory management is for product feeds, not organizational reporting. Audience segments are for targeting and analysis of user groups, not internal business structure. Labels are for organizing campaigns, ad groups, keywords, and ads within Search Ads 360, but they don't allow for the upload of external, hierarchical business data for reporting purposes.