If your forms fall into the Fair or Poor benchmarks categories, what should you do to improve form performance? (Select 2.)

If your forms are performing in the Fair or Poor benchmark categories, you should focus on understanding the issues and testing improvements. Analyzing form performance helps identify problems such as low submit rates, poor timing, or unclear messaging. Creating an A/B test allows you to experiment with different elements—like headlines, offers, or timing—to see what improves results.