If your goals are tied to reach and branding, you should consider using:

Megawatt influencers, also known as macro or celebrity influencers, have large followings (typically over 1 million) and broad reach, making them ideal for campaigns focused on brand awareness and maximizing exposure. Their extensive audience can quickly disseminate a brand's message to a wide demographic, effectively boosting reach and reinforcing brand recognition. Micro-influencers, while offering higher engagement rates and niche audiences, have a limited reach compared to megawatt influencers. This makes them less suitable for campaigns primarily focused on broad reach and general brand awareness, though they excel in driving conversions and building authentic community connections within specific segments.