Ifyou’re launching a new brandon Twitter,which metrics should you measure to judge your success?(select three)

When launching a new brand, the primary goals are to introduce the brand to the target audience and encourage them to learn more. Awareness metrics, such as impressions and reach, indicate how many people saw your brand. Consideration metrics, like profile visits, link clicks, and video views, show engagement and interest in learning more about the brand. Recall, often measured through brand lift studies, assesses whether people remember your brand after exposure. These three metrics directly reflect the initial stages of a brand's journey and are crucial for evaluating the success of a launch campaign. Other metrics like conversions or sales are typically more relevant for established brands or campaigns focused on direct response, not initial brand introduction.