Ifyou're tracking conversions for your Video action campaign and you fear your campaign won'ttrack some of them because oftentimes customers take extra time to make final decisions on their purchases, what conversion tracking best practice can you use to accurately measure conversions?

**The marketing manager built a campaign that didn't match the plan settings in Reach Planner:**Reach Planner is a tool in Google Ads that provides forecasting and insights to help advertisers plan their YouTube and video media campaigns.If the settings and parameters setup in the campaign don't align with the original settings used in the Reach Planner forecast,the results can deviate significantly.It's crucial to ensure consistency between the forecasted plan and the actual campaign to achieve expected results.