Ifyou'retrying to evaluate the performance of your first awareness Video campaign,what fundamental metric should you use to measure the campaign'ssuccess?

The primary goal of an awareness campaign is to raise awareness and familiarity about a brand or product.Given thisgoal,you'd ideally want to measure how much of your video was actually viewed by your audience. The metric Video played to helps in determining how much of the video was watched.For instance,knowing if the majority of viewers played 25%,50%,75%,or100%of the video can provide valuable insights into the effectiveness and engagement level of your content.If people are watching the majority or all of your video,it indicates that the content is resonating with them and successfully capturing their attention. On the other hand,metrics like conversions are more pertinent to performance or action-based campaigns where the goal is to drive a specific action.Display impression share indicate show frequently your ad was shown compared to the total available impressions in the market.And earned actions are about further engagement actions users took beyond the initial video view. So,for an awareness campaign,understanding the extent to which the video was viewed(Video played to)gives the best indication of the campaign's success in terms of engaging the audience and raising awareness.