Imagine you are a strategist at a Growth-Driven Design agency. Throughout the past few months, you have noticed new clients getting frustrated during the strategy stage because your team has continuously asked questions that clients had already reviewed with the sales team. Which of the following should your team try experimenting with to improve the client experience?

This option directly addresses the problem of repetitive questioning by fostering better information transfer between sales and strategy. By having the strategist join later sales calls, they gain direct exposure to what has already been discussed, reducing the need to re-ask questions. The sales rep's continued involvement during the initial engagement phase ensures a smoother handover and provides a point of contact familiar with the client's journey, further enhancing the client experience. Combining roles is impractical for most agencies and can lead to burnout or a lack of specialization. Letting clients lead meeting topics doesn't guarantee information transfer and could lead to unfocused discussions. Only working with companies in the same industry is an unrealistic and limiting solution that doesn't solve the core communication breakdown.