Imagine you are on a “connect"? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?
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Correct answer: Establish the importance of the website to the growth of their business and start the shifting their perspective towards the new mindset..
Why this is the answer
The correct answer is to establish the importance of the website to their business growth and begin shifting their perspective. With a traditional mindset, the prospect likely views their website as a static brochure rather than a dynamic growth tool. Your primary goal on this initial call is to introduce this new perspective, demonstrating how a modern website can directly impact their business objectives. Showcasing expertise or pitching Growth-Driven Design (GDD) immediately might be premature if they don't yet grasp the fundamental value of the website itself. Getting them excited about your team or process is secondary to first establishing the core value proposition.
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