Imagine you’re talking to a prospect during the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site, making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?
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Correct answer: First, send some additional launch pad education and training. Second, assign them homework to send three to five examples of what they envision the launch pad website will look like at launch..
Why this is the answer
The correct answer helps manage expectations and clarify scope. Sending additional launch pad education reinforces the core concept of a minimal viable product, not a fully comprehensive site. Requesting examples of their envisioned launch pad provides concrete visual references, allowing you to understand their perception of "launch pad" and identify any discrepancies with the GDD methodology. The other options are less effective. Expanding to traditional web design or selling a traditional build contradicts the GDD approach and doesn't address the immediate concern of launch pad scope. Assigning homework to score current pages is time-consuming and doesn't directly reveal their launch pad vision. Reviewing competitor sites might offer inspiration but doesn't clarify their specific launch pad expectations.
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