Imagine you’re working on a client’s launch pad website. Three weeks from the proposed launch date, the client comes to you with an idea for a new section of the website they would like to implement for the initial launch. How should the strategist respond to the client’s new idea?

The correct approach is to understand the client's idea through questions, then recommend deferring it until after the launch. This aligns with Growth-Driven Design principles, which prioritize launching a minimum viable product (the launch pad) quickly to gather real-world data. Adding new features close to launch risks scope creep, delays, and potential quality issues. While the idea might be valuable, it's best evaluated and implemented during the continuous improvement phase, ensuring the launch pad meets its initial objectives without disruption. Delaying the launch to accommodate a new feature (option B) defeats the purpose of a rapid launch. Dismissing ideas entirely for six months (option C) is too rigid and ignores potential value. Including the section based on a promise of quick content (option D) is risky, as content delays are common and can derail the launch.