Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “Optimize"? and your team is currently focusing on “personalization"?. In the monthly planning workshop, your client requests your team to create a video for the “About Us"? page because the company’s CEO thought it would help improve the page. Which of the following is the best question to ask in order keep focused on the current theme and focus area?

The best question to ask is, "Help me understand how this directly impacts our goals," because it directly addresses the core principles of Growth-Driven Design (GDD) and keeps the team focused on the established "Optimize" theme and "personalization" focus. GDD prioritizes initiatives that demonstrably contribute to measurable goals. This question prompts the CMO to articulate the strategic value of the video in relation to optimization and personalization, rather than simply fulfilling a CEO's request. The other options are less effective: "Who needs to be involved..." assumes the video is a go without validating its strategic importance. "Can you send me some examples..." focuses on execution before strategy. "Where else could we use this video..." also assumes the video is a valid project and explores additional uses rather than its primary strategic alignment.