Imagine your company adds a new app. No one seems to be using it, and the app’s monthly subscription price has increased over time. What should you do first?

In the HubSpot Data Integration certification, you should run a tech stack audit to review current tools first because this strategic assessment allows you to evaluate the app's utility, costs, and data relevance within the context of your entire ecosystem before making a permanent decision. Jumping straight to cancellation or integration without an audit is premature; the audit provides the necessary framework to identify if the low usage is due to a lack of integration, a lack of training, or a fundamental lack of value. By systematically reviewing the tech stack, you can document the app's performance against business goals and determine if it should be optimized, replaced, or consolidated, ensuring that your HubSpot portal remains connected only to high-value, efficient tools that justify their investment.