In a Demand Gen campaign, a conversion is counted when it's completed following a user watching 10 seconds of an in-stream video or 5 seconds of a Short when the user has an option to skip. What is this called?
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Correct answer: Engaged view conversion.
Why this is the answer
An engaged view conversion (EVC) is counted when a user completes a conversion after watching at least 10 seconds of a skippable in-stream ad or 5 seconds of a Short, or the full duration if shorter. This metric is specific to video campaigns and reflects a meaningful interaction with the ad content. A click-through conversion requires a user to click on the ad. A view-through conversion is counted when a user sees an impression of an ad but doesn't click, and then converts later. Social conversion is not a standard Google Ads conversion type.
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