In anSEM auction,your Quality Score is based on which aspect of your ad?

In an SEM auction, your Quality Score is heavily influenced by the relevance of your ad. Google's algorithm assesses how closely your ad copy, keywords, and landing page content align with the user's search query. A highly relevant ad provides a better user experience, leading to a higher Quality Score. This, in turn, can result in a better ad position at a lower cost per click. The bid you set is a separate factor that combines with your Quality Score to determine your Ad Rank, but it doesn't directly contribute to the Quality Score itself. "Wit" is subjective and not a measurable factor in Google's Quality Score calculation.