In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?

Sharing a report directly within Hootsuite Analytics provides colleagues with continuous access to the live, real-time data, allowing them to view the most up-to-date metrics whenever they need them. This is a significant advantage over sending a static report, which is a snapshot of data at a specific point in time and quickly becomes outdated. Hootsuite Analytics reports do not automatically analyze team member activity, feature a built-in ROI calculator, or provide qualitative analysis reports. While they can help inform decisions related to social media objectives, their primary advantage when shared is the dynamic, real-time access they offer.