In HubSpot, you can exclude unengaged contacts. Which of the following best describes an unengaged contact?
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Correct answer: A contact who’s previously engaged with a marketing email, but hasn’t opened your last 16 emails..
Why this is the answer
HubSpot uses graymail suppression to exclude contacts who are not interacting with marketing emails. A contact who previously engaged is categorized as unengaged after no engagement with the last 16 marketing emails sent to them. Engagement is counted when the contact opens or clicks a link in a marketing email. This helps protect email performance by avoiding sends to contacts with sustained inactivity.
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