In media buying, RFP stands for __________________.

RFP stands for Request for Proposal. In media buying, an RFP is a document that an advertiser or agency sends to potential media vendors (like TV networks, digital platforms, or publishers) to solicit detailed proposals for how they would meet the advertiser's media objectives. It typically outlines campaign goals, target audience, budget, timeline, and desired deliverables, allowing vendors to submit competitive bids and strategies. "Rules for Participation" and "Respect for People" are not standard media buying acronyms. "Reasonable Further Progress" is a term used in environmental law, unrelated to media buying.