In Multi-Channel Funnel Reports, how are default conversions credited?
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Correct answer: Last campaign, search, or ad.
Why this is the answer
The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. By default, conversion are credited by last interaction. In this case, last campaign, search or ad. Tip: The Last Interaction model attributes 100% of the conversion value to the last channel with which the customer interacted before buying or converting. You can use custom attribution models.
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