In Pinterest Performance+ bidding, who manages the adjustment of bids, and how often are they updated?

Pinterest Performance+ bidding is an AI-driven, automated bidding strategy designed to maximize your campaign results with minimal manual effort. Here is how it functions: Algorithmic Management: Instead of the advertiser manually entering and adjusting bid amounts for every auction, Pinterest’s machine learning engine takes over. It analyzes real-time signals—such as user intent, time of day, and historical performance—to determine the optimal bid for each individual opportunity. Dynamic Frequency: The system is constantly learning and reacting to the competitive landscape of the ad auction. Because of this, it can adjust and update bids automatically several times a day to ensure your budget is being spent as efficiently as possible. Optimization Goals: Depending on your campaign objective, Performance+ bidding will adjust bids to get you the most conversions, clicks, or ROAS (Return on Ad Spend) for your budget. Time Savings: This "hands-off" approach is a core part of the Performance+ suite, aiming to reduce campaign management time by up to 50% by automating the complex bidding parameters that would otherwise require manual oversight.