In preparation for a new campaign, Mia's boss has asked her to compile her Discovery ad assets. What's a best practice that Mia should follow when choosing assets for their Discovery ads?

Using high-quality image assets that communicate the brand’s value proposition is the correct best practice because Google recommends brand and inspirational imagery for this campaign family. These ads appear in highly visual, personalized feeds, so strong imagery helps the offer stand out quickly and clearly. Google also recommends minimal text and effective lighting, which supports clean, compelling creative rather than cluttered visuals. In current Google Ads documentation, this guidance is covered under Demand Gen campaigns