In reviewing his campaign's latest search terms report, Kyle sees that search queries that don't seem to match his core business trigger his ads. What can Kyle do to better make sure that his ads are only serving on relevant searches?

The correct action is to add irrelevant queries as negative keywords after identifying them in the search terms report . Google Ads recommends using the report to find searches that do not match the business and excluding them so ads stop serving on those terms. This improves query relevance by filtering out unwanted intent instead of changing bidding or audience settings. It is the direct control for preventing future impressions on searches that are not connected to the products or services being offered. Google Help+1