In reviewing his campaign's latest search terms report,Kyle sees that search queries that don'tseemto match his core business trigger his ads.What can Kyle do to better make sure that his ads are only serving on relevant searches?
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Correct answer: Add these terms as negative keywords..
Why this is the answer
To ensure that his ads are only serving on relevant searches,Kyleshould**add these irrelevant search terms as negative keywords**.By adding these terms as negative keywords,he can prevent his ads from showing up for queries that are not relevant to his core business,there by improving the overall relevance and performance of his campaign.
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