In-Stream Video Sponsorships can be most effective for brands who:(Select three.)

In-Stream Video Sponsorships are effective for brands looking to target a competitor's TV sponsorship because they allow for direct placement of ads within relevant video content on Twitter, potentially reaching the same audience that would see a competitor's traditional TV ad. They are also beneficial for brands that cannot afford traditional TV sponsorships, offering a more cost-effective way to achieve similar reach and impact within a digital video environment. While In-Stream Video Sponsorships can include calls to action, driving traffic or sign-ups to a website is not their primary or most effective use case compared to other ad formats better suited for direct response.