In the ACES marketing framework, what does C stand for?

In the ACES marketing framework, C stands for Capture Intent. This stage focuses on understanding and addressing the user's immediate needs and interests once they have been attracted to your content or platform. It involves strategies to engage users and encourage them to take the next desired step, such as signing up for a newsletter, downloading a resource, or adding an item to a cart. "Clicks" is a metric, not a strategic stage. "Conversion Rate" is a performance indicator, typically measured after intent has been captured. "Communicate message" is part of the broader marketing effort but not the specific focus of the 'C' stage in ACES. "Optimization" is an ongoing process applied across all stages, not a distinct stage itself.