In the Brand Monitoring Tool, you can compare your and your competitors’ brand name by…

The Brand Monitoring Tool primarily focuses on tracking the volume of mentions for a brand name across various online sources. Therefore, comparing your brand and competitors by the "Number of mentions" directly aligns with the tool's core functionality for measuring brand visibility and discussion frequency. While "Number of mentioners" could be a related metric, it's a secondary derivation from the total mentions. "Likes" and "Twitter followers" are social media-specific metrics that are not the primary, overarching comparison points within the general Brand Monitoring tool, which aggregates data from a wider range of sources beyond just social media platforms.