In the company that Masha works for, organic search traffic is the strategic KPI. If she wanted to see how they compare against their competition, which of the following tools should be her first choice?

Semrush Traffic Analytics is the best choice because it provides estimated traffic data for competitors, including organic search traffic, keywords, and traffic sources. This allows Masha to benchmark her company's performance against others in their industry. GA4 (Google Analytics 4) provides detailed data for her own website, not competitor data. MS Excel is a spreadsheet tool for data analysis, but it doesn't collect competitor traffic data itself. Google Data Studio (now Looker Studio) is a data visualization tool that can display data from various sources, but it doesn't generate competitor traffic insights on its own.