In the context of SEO, what is a ‘keyword’?
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Correct answer: A phrase users type into search engines to find content.
Why this is the answer
In SEO, a keyword is the specific word or phrase a user enters into a search engine (like Google) to find information, products, or services. SEO professionals research and target these keywords to optimize their content, aiming to rank higher in search results and attract relevant organic traffic. The other options are incorrect because: "An internal term for paid campaigns" describes a concept related to advertising, not organic search queries. "A login code for accessing content" refers to authentication, which is unrelated to how users search. "A branded term used in product descriptions" is a specific type of keyword, but the general definition of a keyword is broader and encompasses any search query, branded or not.
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