In the early days of SEO, Google's algorithm matched keywords in the search phrase to the same keywords on a web page. What should you do now to be seen as relevant by Google's algorithm?

In modern SEO, Google's algorithm has evolved beyond simple keyword matching to understand the intent behind a user's search query. By matching the intent, your content addresses the user's underlying need or question, making it more relevant and valuable. This leads to higher rankings and better user experience. Updating keywords frequently is a good practice but doesn't directly address relevance in the same way as intent matching. Matching the exact search phrase is an outdated strategy that can lead to keyword stuffing and doesn't account for variations in how users phrase their queries.