In the Geekbot case study referenced in lesson 2, how much more do bottom of the funnel blog posts convert over top of the funnel
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Correct answer: 25X.
Why this is the answer
The Geekbot case study highlighted that bottom-of-the-funnel (BOFU) blog posts converted at a rate 25 times higher than top-of-the-funnel (TOFU) posts. This significant difference is because BOFU content targets users who are further along in their buying journey, actively seeking solutions and ready to make a purchase decision. TOFU content, while crucial for awareness and initial engagement, addresses broader topics and a less committed audience, leading to lower conversion rates. The other options (10%, 100%, 50%) are incorrect because they do not reflect the substantial conversion uplift demonstrated in the case study for BOFU content.
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