In the Keyword Gap tool, why might you use the “Missing” feature first between your brand and a competitor?
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Correct answer: It shows what keywords they are ranking for that you aren’t, so you can build a keyword strategy around them.
Why this is the answer
In the course, the “Missing” filter in the Keyword Gap tool is used to identify keywords that your competitor ranks for but your site does not. This is a powerful way to uncover content opportunities, especially informational keywords you can target to close the gap and strengthen your content strategy.
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