In the Levels to Safety course, we explored various brand safety solutions available to advertisers. Which of the following Campaign Controls are available brand safety solutions for advertisers on Reddit? (Select all that apply)
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Correct answer: Inventory Types, Comments On or Off, Community Exclusion.
Why this is the answer
Inventory Types allow advertisers to select the level of content suitability for their ads, ranging from "Expanded" to "Limited," ensuring ads appear alongside appropriate content. Comments On or Off gives advertisers control over whether users can comment on their promoted posts, which can mitigate potential brand safety risks from user-generated content. Community Exclusion enables advertisers to prevent their ads from appearing in specific subreddits (communities) that may not align with their brand values or safety standards. Bid Types, such as CPC or CPM, relate to campaign optimization and cost, not brand safety.
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