In the Pillar-Cluster model, what is a pillar page?

In the Pillar-Cluster model, a pillar page is a comprehensive, high-level resource that broadly covers a core topic. It acts as the central hub of content, linking out to more detailed cluster content pages that explore specific subtopics in depth. This structure helps establish topical authority and improves search engine rankings. The homepage of your website is generally a navigational hub, not necessarily a comprehensive content piece. A page optimized for a single long-tail keyword is a cluster page, providing detailed information on a specific subtopic. A product page with high conversion rates is focused on selling, not on broadly educating visitors about a topic.