In the programmatic method of selling display advertising, which statements describe pricing? Select all that apply.
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Correct answer: It is sold automatically through a digital marketplace., Each impression can vary in price., It takes place through an auction..
Why this is the answer
Programmatic advertising is characterized by automated buying and selling of ad inventory through digital marketplaces, often called ad exchanges. This process typically involves real-time bidding (RTB), where each impression is auctioned off individually, allowing prices to vary based on demand, audience targeting, and other factors. This auction-based system ensures that advertisers bid for specific impressions, leading to dynamic pricing. The option "A set number of impressions is pre-sold" describes a direct or guaranteed buy, which is a different method of selling display advertising, not programmatic.
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