In the U.S., Wazers with how many people in their household make up 65% of overall users?

Waze's user base in the U.S. shows a strong concentration in households with 2 to 4 people, accounting for 65% of overall users. This demographic insight is crucial for advertisers, as it indicates that Waze effectively reaches a significant portion of families and small to medium-sized households. Understanding this allows businesses to tailor their ad campaigns to resonate with this core audience, considering their typical needs and purchasing behaviors. Households with 5 to 10 people represent a much smaller segment of the Waze user base, making them a less impactful target for broad campaigns.