In the world of digital marketing, what do you call a tool that outlines what campaigns you plan to send, via which channels, when they’ll be sent, and to whom?

A content calendar is a strategic tool used to plan and organize all content marketing activities. It outlines specific campaigns, the channels they'll be distributed through (e.g., email, social media), their scheduled send dates, and the target audience segments. This ensures a consistent and coordinated marketing effort. A loyalty program is a marketing strategy designed to encourage repeat business by offering rewards to frequent customers, not a planning tool. Automation refers to setting up processes to run automatically, like email sequences, but it's a method of execution, not the planning document itself.