In this lesson, we learned how brands can embrace an authentic-to-Reddit tone. Which of the following are best practices? (Select all that apply)

Building for mobile is crucial because over 90% of Reddit users access the platform via mobile devices. Brands should optimize their content and ads for smaller screens and mobile-first interactions. "Be a brand" means maintaining a consistent brand identity and voice, but adapting it to fit Reddit's community-driven, authentic culture. This involves engaging genuinely rather than just broadcasting. "Be prescriptive" refers to providing clear calls to action and guiding users on what to do next, whether it's visiting a link, joining a community, or participating in a discussion. Keeping all headlines to shorter than 20 characters is not a universal best practice; while conciseness is good, headline length should be determined by clarity and impact, not an arbitrary character limit.