In what two ways does the insights page help a mark terer make their work flows for performance evaluation simpler?(Choose two.)

The Insights page simplifies performance evaluation by explaining why performance fluctuates, such as identifying reasons for inconsistent results across campaigns. This helps marketers understand underlying causes rather than just observing symptoms. Additionally, it pinpoints the specific drivers behind a campaign's week-on-week and month-on-month performance changes, offering actionable intelligence on what factors are contributing to success or decline. This allows for more targeted optimization efforts. Pausing campaigns automatically is not a function of the Insights page; it focuses on analysis. Providing competitor data is also not a feature of the Google Ads Insights page.