In what way does optimized targeting connect with new, high-performing audiences?

Optimized targeting expands reach by leveraging your existing targeting signals and first-party data, then uses machine learning to find new, relevant audiences that are likely to convert. This process is designed to be privacy-forward, meaning it respects user privacy while still being effective. It doesn't change campaign settings like geo or language, nor does it use Customer Match data from other accounts or scrape landing pages for keywords to improve bid quality score. Instead, it intelligently extends your audience based on proven performance and data you provide.