In which pricing model does an advertiser pay for every thousand impressions?
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Correct answer: Cost per mille.
Why this is the answer
Cost per mille (CPM) is the correct answer because "mille" is Latin for "thousand." Therefore, CPM directly translates to "cost per thousand," meaning an advertiser pays for every thousand impressions their ad receives. Cost per view (CPV) typically refers to video ad views, not general impressions. Cost per acquisition (CPA) means the advertiser pays only when a desired action, like a purchase or sign-up, occurs. Cost per click (CPC) means the advertiser pays each time a user clicks on their ad, not for impressions.
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