In which two scenarios would it make sense for the advertiser to run a campaign focused onin-appactions?(Choosetwo)
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Correct answer: A dating appear ns£50 in revenue everytime that an app user upgrades to Premium level., A banking app knows that those who use the app to deposit cheques are more likely to remain loyal customers..
Why this is the answer
The correct answers areA dating appear ns£50 in revenue everytime that an app user upgrades to Premium level and A banking app knows that those who use the app to deposit cheques are more likely to remain loyal customers. In both scenarios,running a campaign focused on in-app actions makes sense because the desired outcomes are directly tied to specific actions taken within the app.For the dating app,encouraging users to upgrade to the Premium level directly contributes to revenue generation,as each upgrade results in£50 in revenue.By running a campaign focused on promoting this in-appaction,the dating app can effectively drive conversions and increase revenue.Similarly,for the banking app,users who deposit cheques within the app are more likely to remain loyal customers.Therefore,running a campaign focused on encouraging users to perform this in-app action can help the banking app retain customers,increase engagement,and foster long-term loyalty.In both scenarios, focusing on in-app actions allows advertisers to directly impact key business objectives and drive meaningful results within the app ecosystem,making it a logical and strategic approach for achieving their goals.
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