In which two ways does the insights page help make performance evaluation work flows simpler?(Choosetwo.)
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Correct answer: By giving explanations for fluctuations in campaign performance, By showing the drivers of a campaign'sweek-on-week and month-on-month performance.
Why this is the answer
The selected answers are By giving explanations for fluctuations in campaign performance and By showing the drivers of a campaign'sweek-on-week and month-on-month performance.The Insights page simplifies performance evaluation work flows in two key ways.Firstly,it provides explanations for fluctuations in campaign performance,offering valuable insights into the factors influencing changes in key metrics such as clicks,conversions,and impressions.By understanding the reasons behind performance fluctuations,marketers can make informed decisions and take targeted actions to optimize their campaigns effectively. Secondly,the Insights page shows the drivers of a campaign'sweek-on-week and month-on-month performance,allowing marketers to identify trends and patterns overtime.This enables them to assess the effectiveness of their strategies,evaluate the impact of optimization s or adjustments,and make data-driven decisions to improve campaign performance.By offering clear and actionable insights into performance fluctuations and trends,the Insights page streamlines the process of performance evaluation,empowering marketers to optimize their campaigns more efficiently and effectively.Therefore,leveraging the Insights page to gain explanations for performance fluctuations and understand the drivers of campaign performance simplifies performance evaluation work flows,enabling marketers to make informed decisions and drive better results.
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