In which two ways is Performance Max for omni channel goals different from Smart Shopping Campaigns (SSC)? Choose two.

Performance Max for omnichannel goals represents a significant evolution from Smart Shopping Campaigns by allowing for more granular marketing objective goals that align with specific business targets, such as driving both online revenue and physical store visits simultaneously. While Smart Shopping focused primarily on e-commerce, Performance Max expands the reach by offering the same core inventory with the addition of new formats and channels, including YouTube In-Stream, Search text ads, and expansive Display placements, which provides a more comprehensive approach to reaching customers throughout their journey. These enhancements ensure that products are featured in diverse environments where SSC could not previously appear, enabling machine learning to optimize across a wider variety of touchpoints to maximize total sales growth.