Including the reader's name in emails primarily helps to make the content about the brand rather than the audience.

Including the reader's name in emails (personalization) primarily aims to make the content feel more relevant and engaging to the audience, not to shift focus to the brand. Personalization helps build a connection, increases open rates, and improves click-through rates by addressing the recipient directly, making them feel valued and understood. While the brand is still the sender, the personalized greeting emphasizes that the message is tailored for the individual, enhancing the user experience and fostering a stronger relationship. Therefore, the statement is false because personalization is audience-centric.