________________ increase the efficiency and effectiveness of social marketing tactics. Examples include Upcontent, Right Relevance, BuzzSumo and Hootsuite.

3rd Party Software Tools are applications developed by companies separate from the social media platforms themselves. They enhance social marketing by offering features like content curation (Upcontent, Right Relevance), trend identification (BuzzSumo), and unified platform management (Hootsuite), thereby increasing efficiency and effectiveness. Social Media Agencies and Social Marketing Consultancies provide services, not software. HTML Markup Tools are for web development, not social marketing. Native social networks are the platforms themselves (e.g., Facebook, Twitter), not tools to manage them more efficiently.