Ingeneral,how long should your Video Ads be on Twitter?

Twitter recommends keeping video ads concise, ideally between 10-15 seconds. This length is effective because users on social media platforms often scroll quickly and have short attention spans. A brief video can convey your message efficiently before a user moves on, increasing the likelihood of engagement and message retention. Longer videos, such as 60-90 seconds or 25-45 seconds, are generally too long for the fast-paced Twitter environment and risk losing viewer interest before the key message is delivered. While Twitter allows longer videos, optimal performance for ads typically falls within the shorter range.