Interest targeting is ideal for:

Interest targeting on Reddit is best suited for expanding your reach in brand awareness and consideration campaigns because it allows you to connect with a broad audience based on their stated interests and subreddit subscriptions. This method helps introduce your brand or product to new users who are likely to be receptive to your message, even if they haven't interacted with your brand before. Targeting users based on their specific purchase history is not directly supported by Reddit's interest targeting; that would typically involve CRM data or third-party integrations. Retargeting users who have already visited your website or engaged with your ads requires pixel-based tracking or custom audiences, which are distinct from interest targeting. While interest targeting can indirectly lead to engagement, its primary strength lies in broad audience discovery.