Iris, a disposable camera company, recently used Twitch Ads to introduce new customers to their products, telling their brand story to a new audience. Which type of campaign is this?

Brand awareness focuses on introducing a brand or product to new audiences. Using Twitch Ads to tell a brand story supports discovery and recognition before customers begin deeper evaluation. This type of campaign helps make the brand more familiar in an entertainment and livestreaming environment. The goal is upper-funnel visibility rather than repeat purchase or product comparison.