iRIS is planning a holiday shopping campaign and wants to embed video into their multi-format campaign with Display ads and Sponsored Products. Which video solution could they add to complement Display remarketing and provide deeper product education?
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Correct answer: Amazon Live to enable interactive product demonstrations and real-time Q&A with holiday shoppers.
Why this is the answer
Amazon Live is the best solution because it offers interactive product demonstrations and real-time Q&A, which provides deeper product education and complements Display remarketing by engaging interested shoppers directly. Streaming TV is good for broad awareness but doesn't offer the deep product education or interactivity iRIS needs. Sponsored Brands video showcases products in search results, which is valuable for discovery, but it lacks the interactive, in-depth educational component that Amazon Live provides.
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