Is this statement true or false? Retargeting ads are a type of display advertising.
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Correct answer: True.
Why this is the answer
True. Retargeting ads are indeed a specific type of display advertising. Display advertising broadly refers to visual advertisements (images, videos, or interactive media) that appear on websites, apps, or social media platforms. Retargeting, also known as remarketing, is a strategy within display advertising where ads are shown specifically to users who have previously visited a website or interacted with a brand. This makes retargeting a targeted application of the broader display advertising category, aiming to re-engage interested users.
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